New George is a 26-year-old artist from Barcelona, also a composer, multi-instrumentalist and producer. He took his first steps as a musician during the turbulent 2020, but it was not until 2021 that he officially presented himself to the public with his debut EP: ‘KIKÄZU’. 2022 was key for the artist from Maresme (Barcelona), who has officially presented himself to the Catalan urban scene, and in what way!
New George knows how to mix the cruelty and reality of urban music with pleasant and easy to remember melodies, typical of the pop genre. Undoubtedly, not only does she combine urban music with touches of pop, but she also knows how to perfectly mix fashion with visuals, a vital part of the project, hand in hand, obviously, with her passion: music.
After presenting some hits like ‘La Humanitat’ or ‘Nena’, he published his first album ‘Isla Giorgio’. This album represents that imaginary island where everything is fine, there are no problems and you go to be at peace. It is the compilation of the best musical pieces that the Maresme artist has created during 2022. Creativity, avant-garde and light. Adjectives that are attributed to him in ten very different songs one from the other.
Now, start spring with a new single full of light and with the smell of sand, water, gasoline and cold beer: ‘MaiMai’! A song that has been cooked over a slow fire, like Grandma’s dishes, and we confirm that it has been worth it. It’s not a generic summer song, as it’s already a house brand, New George doesn’t like conventions. ‘MaiMai’ is a song to life, to jump into the pool, not to say “NEVER” to anything out of fear. An ode to take off the mask of “what will they say” and to be ourselves. To make love, to laugh and to be an idiot.
What do a Supermirafiori, a ball pool, the beach at dawn or a boat strolling through the Maresme have in common? This is the visual “candy” that New George provides us in this new video clip that accompanies ‘MaiMai’. Don’t miss New George, the artist who is equal parts creativity and talent!
